Bobby founded Ellaquor after a realization: his quest to live a healthy lifestyle focused on using earth's natural resources. He started asking questions about what was in his food and what ingredients he was putting on his face and body. He founded Ellaquor when he didn't like the answers to those questions.
Karina started her clean life journey over ten years ago after realizing she had a huge blind spot: She was exercising and eating well, but she had no idea what she was putting into her body. Since then, Karina remains committed to learning and discovering the power of natural ingredients and sharing them with others.